Small and medium-sized local brands of condiments are favored against emerging categories

Condiments generally refer to food raw materials that harmonize the taste of food. Use a variety of condiments and seasoning methods to make food have the same characteristic flavors of various flavors, and open six or seven things: firewood, rice, oil and salt, sauce, vinegar, tea; among them, salt, sauce, and vinegar are all condiments. Explain the importance of condiments in people's daily life. In recent years, my country's condiment industry, especially the soy sauce industry, has undergone great differentiation and reorganization, and the innovation of process technology and the adjustment of product structure have changed greatly. The southern high-salt, dilute-state fermented soy sauce centered on Guangdong has developed rapidly by relying on its advantages in natural conditions, technology, technology and management; the northern low-salt solid-state fermented soy sauce centered on Beijing, Tianjin, and Shijiazhuang has gradually formed a scale. The formation of 'north and south' two plates. At the same time, the condiment enterprises in the northwest region began to enter the Central Plains and the southeast coastal areas, and quickly occupied the market, showing a certain development trend. my country's condiment industry has developed rapidly, with a total output of more than 11 million tons, which is a typical 'small product, big industry'. With the continuous improvement of my country's consumption level, the consumption of my country's condiment market has shown a rapid growth trend, and the market space has been continuously expanded. From January to September 2012, the national condiment and fermented products manufacturing industry achieved sales revenue of 167.323 billion yuan, a year-on-year increase of 27%. With the improvement of people's living standards, production enterprises are prompted to carry out technological transformation, equipment renewal and product adjustment, which enriches the condiment market. Such as the production of high-end traditional seasonings; the production of instant noodle seasonings and soups; the production of compound seasonings; the production of fast food seasonings; the production of processed meat, fish, and seafood seasonings; the production of various small food seasonings; The production of seasoning for quick-frozen food; the production of convenient seasoning for western food; the production of new monosodium glutamate; the production of various food additives, etc. For traditional condiments, in addition to bulk products such as soy sauce and vinegar, the market demand for sauces, sauces, and compound condiments is growing. Chinese condiments and Western condiments are developing together. Its trend of specializing in tuxedos has also emerged. Previously, in mainland China, soy sauce was only called soy sauce. Later, from Guangdong and Hong Kong, it was called dark soy sauce and light soy sauce, and then developed into dark soy sauce and light soy sauce. Various functional soy sauces, such as steamed fish soy sauce, braised soy sauce, cold soy sauce, etc., as well as sauces, seasoning powders, and instant soups, are all for a specific cooking function or a specific dish to make some kind of seasoning. The increased brand awareness of consumers has also made the division of labor in the industry more and more specialized. For example, when it comes to dark soy sauce, the Agricultural Committee naturally thinks of Haitian; when it comes to umami soy sauce, everyone thinks of Mi Shida; Everyone thinks of Lee Kum Kee; when it comes to compound seasonings, everyone thinks of One Shouyi Thirteen Fragrance. Previously, in terms of sales channels, Tiaoyu mainly concentrated on wholesale distribution channels, relying on non-staple food wholesale markets in various places, and non-staple food distributors for sales, focusing on wholesale circulation. Now, there has been a trend of omni-channel development, namely Wholesale channels, traditional retail channels, modern retail channels, catering, closed channels, etc., condiment enterprises are sold by distributors, distributors are distributed, and enterprises are directly operated for catering, supermarkets, factories, etc., sales models and sales channels have changed. Big changes, so condiment companies should adjust their business models in time to adapt to the market competition environment under the new situation. China's economic environment and the growth rate of the FMCG market have both slowed down, and lower-tier cities that still maintain rapid growth (lower-tier cities refer to county-level cities and county towns, which are different from upper-tier cities such as municipalities, provincial capitals, and prefecture-level cities) have attracted more and more attention. The macro environment of rapid economic growth in China has gradually passed. Rising rent and other costs and the impact of new retail models have caused more manufacturers and retailers to seriously consider their lower-tier city strategies. The latest research on the shopping behavior of a sample of 40,000 households nationwide by the world's leading consumer purchase and usage insight market research institution shows that lower-tier cities have unique characteristics in terms of category expansion, channel development and manufacturer growth models: medium and small , localization is a popular keyword in lower-tier cities, which are full of market opportunities waiting to be released.