Selection of packaging materials

Packaging can change people's inherent views on product quality, such as making people think that a certain package of biscuits tastes particularly good, or that soap has a particularly strong detergency. Cheskin calls this appearance 'feeling transport.' Promotion expert Walter Stern also pointed out: 'Consumers usually cannot distinguish between products and their packaging. Many products are packaging, or many packagings are products. When the packaging of a product becomes the decisive factor that affects customers' purchasing behavior. Factors, or when customers pay more attention to the packaging of a product than other factors, it is necessary for product manufacturers to focus on market positioning of packaging. The positioning of packaging raw materials must first consider the habit or compatibility of packaging materials to products, To achieve the effect of protecting the product, it is not necessary to properly express the characteristics of the product in order to achieve the purpose of promotion. In order to get used to the rapid pace of life of modern people, the cooperation of various new materials also presents new types of convenience food, canned food, etc. Packaging. Such as retortable food bags, bakeable food boxes, microwaveable food packaging, beverage composite paper cans, convenience cans, etc. These packaging will make consumers feel convenient, safe and hygienic, and stimulate their purchases In addition, the proper selection of packaging materials can also reflect the social grade of the product and meet the social needs of buyers. In the global wave of green revolution to protect ecological balance and avoid environmental pollution, environmental protection awareness is deeply rooted in the hearts of the people, so green The selection of new packaging materials can win the recognition of consumers, such as edible packaging materials, water-soluble packaging materials, and biodegradable packaging materials.